At 97bet, your privacy is not an afterthought — it is built into everything we do. This Privacy Policy explains in clear terms what personal data 97bet collects from players across Pakistan, how that data is used, who it may be shared with, and what rights you hold over your own information.
These highlights summarise the most important points of the 97bet Privacy Policy. The full policy text below remains the governing legal document.
97bet collects personal data that you provide directly during account registration, KYC verification, and support interactions — including your full name, date of birth, CNIC, residential address, and payment method details. We also collect behavioural and technical data generated during your use of the platform.
Your personal data is used to verify your identity, process deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank, deliver the 97bet gaming services, comply with anti-money laundering obligations, and communicate account-related updates and promotional offers where you have consented.
97bet does not sell your personal data to third parties for their own marketing purposes. Data is shared only with authorised service providers (such as payment processors and KYC verification partners), regulatory authorities where legally required, and group companies under strict data processing agreements.
All data transmitted between your device and the 97bet platform is encrypted using industry-standard TLS protocols. Sensitive personal data held on our servers is stored in encrypted form and access is restricted to authorised personnel on a strict need-to-know basis. Regular security audits are conducted.
You have the right to access, correct, or request deletion of your personal data held by 97bet, subject to our legal obligations. You may also withdraw consent for marketing communications at any time, request data portability, or raise a formal data protection complaint by contacting our support team.
97bet uses essential cookies required for the platform to function correctly, as well as optional analytics and preference cookies that help us improve your experience. You can manage your cookie preferences through your browser settings at any time. Disabling essential cookies may affect platform functionality.
This Privacy Policy ("Policy") is issued by 97bet and applies to all personal data collected through the 97bet website at 97bet.im, its mobile-optimised interface, and any other digital channels through which 97bet provides its Services to registered and prospective users in Pakistan and other permitted jurisdictions.
97bet is committed to handling personal data responsibly, transparently, and in accordance with internationally recognised data protection principles. This Policy sets out the categories of personal data we collect, the purposes for which that data is processed, the conditions under which it may be shared, and the rights that you as a data subject hold in respect of your personal information.
Please read this Policy carefully before registering an account or using the 97bet platform. By creating an account or continuing to use our Services, you acknowledge that you have read and understood this Policy. If you do not agree with any part of this Policy, you should not use the 97bet platform.
This Privacy Policy should be read alongside the 97bet Terms & Conditions and Responsible Gaming policy, both of which form part of the overall agreement between you and 97bet.
For the purposes of this Privacy Policy, 97bet acts as the data controller in respect of personal data collected from users of the 97bet platform. As data controller, 97bet is responsible for determining the purposes and means by which your personal data is processed.
If you have any questions, concerns, or requests relating to the processing of your personal data by 97bet, you may contact our dedicated data protection point of contact at:
Data Protection Enquiries: [email protected]
Platform: 97bet.im — serving players across Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, Multan, and beyond.
97bet collects personal data through several channels. The categories of personal data we process, and the contexts in which each category is collected, are set out below.
When you create a 97bet account, we collect the information you provide in the registration form, including your full legal name, date of birth, email address, mobile phone number, and the country and city of your residence (for example, Karachi, Lahore, or Islamabad).
As part of our Know Your Customer obligations under applicable anti-money laundering frameworks, we collect and retain copies of identity documents you submit for verification purposes, including your Computerised National Identity Card (CNIC) or passport, proof of residential address, and proof of ownership of your payment method.
We collect details of all financial transactions conducted through your 97bet account, including deposit amounts, withdrawal requests, payment channel used (JazzCash, EasyPaisa, HBL, UBL, or Meezan Bank), transaction timestamps, and transaction reference numbers. We do not store full payment card numbers on our servers.
We collect records of your gaming activity on the 97bet platform, including wagers placed, games played (cricket betting, slots, live casino, bingo), bet amounts, outcomes, session durations, and responsible gaming tool settings applied to your account.
When you access the 97bet platform, our systems automatically collect technical data including your IP address, device type and model, operating system and version, browser type and version, unique device identifiers, time zone settings, and pages visited within the platform.
If you contact 97bet customer support via email or live chat, we retain records of those communications, including the content of messages, timestamps, and any attachments or screenshots you provide.
| Category | Examples | Source |
|---|---|---|
| Registration Data | Full name, date of birth, email, phone | Provided directly by you |
| KYC / Identity Data | CNIC, passport, proof of address | Provided directly by you |
| Financial Data | Deposit/withdrawal records, payment channel | Generated by platform transactions |
| Gaming Data | Wager history, game types, session length | Generated automatically during use |
| Technical Data | IP address, device ID, browser type | Collected automatically via cookies/logs |
| Communications Data | Support chat logs, email correspondence | Provided directly by you |
97bet processes your personal data for the following purposes. Where relevant, the legal basis for each processing activity is identified in Section 5 of this Policy.
97bet processes your personal data on the following legal grounds, consistent with internationally recognised data protection principles:
97bet does not sell, rent, or otherwise transfer your personal data to unaffiliated third parties for their own commercial marketing purposes. We may share your personal data with the following categories of recipients, strictly for the purposes described in this Policy:
We share necessary financial and identity data with payment processors including JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank in order to process your deposit and withdrawal transactions. These providers process data solely on our instructions and are bound by contractual confidentiality obligations.
We use specialist third-party identity verification providers to assist with KYC processing. These partners receive copies of identity documents and verification data you submit, and process them strictly for the purpose of confirming your eligibility to use 97bet's Services.
Our platform infrastructure is supported by technology partners including cloud hosting providers, game content suppliers, and software service providers. These partners access only the data necessary to provide their specific service and are subject to data processing agreements that impose appropriate data protection standards.
97bet may disclose personal data to applicable regulatory bodies, law enforcement agencies, or other public authorities where we are required to do so by applicable law, court order, or regulatory directive. In such cases, 97bet will disclose only the minimum data necessary to satisfy the applicable legal requirement.
Personal data may be shared within the 97bet group of companies for internal administrative purposes, including centralised compliance functions and group-level fraud prevention activities, under appropriate intra-group data sharing arrangements.
All third parties who receive personal data from 97bet are required to maintain appropriate technical and organisational security measures and to process that data only for the specified, authorised purpose.
97bet operates as an internationally licensed online gaming platform. As a result, personal data collected from users in Pakistan and other jurisdictions may be transferred to, stored in, and processed in countries outside your country of residence. Where such transfers occur, 97bet takes appropriate steps to ensure that your personal data receives a level of protection consistent with internationally recognised data protection standards.
Such steps may include entering into standard contractual data transfer clauses with the receiving party, implementing appropriate technical safeguards, or relying on the adequacy of the recipient country's data protection framework where applicable. By using the 97bet platform, you acknowledge and consent to the international transfer of your personal data in the manner described in this section.
97bet retains personal data for no longer than is necessary to fulfil the purposes for which it was collected, and in any event for no shorter a period than is required by applicable legal and regulatory retention obligations. The following general retention guidelines apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & Registration Data | Duration of account plus 5 years after closure | Legal/regulatory obligation |
| KYC / Identity Documents | 5 years from date of verification | AML compliance requirement |
| Financial Transaction Records | 5 years from transaction date | AML and accounting obligations |
| Gaming History | Duration of account plus 2 years after closure | Legitimate interest / dispute resolution |
| Customer Support Records | 3 years from date of interaction | Legitimate interest / complaint handling |
| Technical / Device Logs | Up to 12 months on a rolling basis | Security and fraud prevention |
| Marketing Consent Records | Until consent is withdrawn plus 1 year | Proof of lawful marketing basis |
Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised in a manner that prevents re-identification.
97bet implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Our security framework includes:
While 97bet takes all reasonable steps to protect your personal data, no digital transmission or storage system is entirely immune from security risks. We encourage you to protect your own account by maintaining a strong, unique password and enabling any available two-factor authentication options within your account settings.
The 97bet platform uses cookies and similar tracking technologies to support platform functionality, remember your preferences, and collect analytical data about how our Services are used. The categories of cookies we use are as follows:
These cookies are strictly necessary for the 97bet platform to operate. They enable core functions such as session management, user authentication, fraud prevention checks, and load balancing. Essential cookies cannot be disabled without fundamentally impairing your ability to use the platform.
These cookies remember your account settings and preferences — such as your chosen language, your responsible gaming limit settings, and display preferences — so that you do not need to reconfigure them each time you visit.
We use analytics cookies to collect aggregated, anonymised data about how users navigate and interact with the 97bet platform. This information helps us understand which features are most valued, diagnose performance issues, and make data-driven improvements to the user experience. Analytics cookies do not identify you personally.
You can manage or disable non-essential cookies through your browser settings at any time. Please refer to your browser's help documentation for instructions on how to manage cookie preferences. Note that disabling certain cookies may affect the functionality of the 97bet platform, including your ability to remain logged in across sessions.
As a 97bet user, you hold a number of rights in relation to the personal data we hold about you. 97bet is committed to facilitating the exercise of these rights in a timely and transparent manner. Your rights include:
To exercise any of your data protection rights, please contact 97bet at [email protected]. Please provide sufficient information to allow us to identify your account and understand the nature of your request. We will acknowledge receipt of your request within 48 hours and provide a substantive response within 30 days.
The 97bet platform is strictly intended for adults aged 21 years and above. 97bet does not knowingly collect personal data from individuals under the age of 21. If 97bet discovers that personal data has been collected from a person under the minimum age, that account will be immediately suspended, all associated data will be securely deleted, and any deposits or winnings associated with the underage account will be forfeited in accordance with our Terms & Conditions.
If you are a parent or guardian and believe that a minor in your care has registered an account on 97bet, please contact us immediately at [email protected] so that we can take immediate corrective action. 97bet takes underage gambling prevention extremely seriously and maintains robust age verification procedures at account registration and during KYC review.
97bet may send you promotional communications about new games, bonus offers, seasonal promotions, and platform updates where you have provided explicit consent to receive such communications, or where applicable marketing laws permit us to contact you on another lawful basis.
You may opt out of receiving marketing communications from 97bet at any time by:
Please note that opting out of marketing communications will not affect the delivery of transactional communications that are necessary for the operation of your account, such as deposit confirmations, withdrawal notifications, and KYC status updates.
97bet reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data processing practices, applicable legal requirements, or platform functionality. When material changes are made to this Policy, 97bet will notify registered users by email to the address held on their account, no fewer than seven (7) days before the revised Policy takes effect.
The most current version of the Privacy Policy will always be accessible at 97bet.im/privacy-policy. The effective date at the top of the Policy will be updated to reflect the date on which the revised version comes into force. Your continued use of the 97bet platform following the effective date of any amendment constitutes your acceptance of the updated Privacy Policy.
If you have any questions about this Privacy Policy, wish to exercise any of your data protection rights, or want to raise a concern about how 97bet handles your personal data, please get in touch with our support and data protection team:
Email: [email protected]
Response Time: Acknowledgement within 48 hours; substantive response within 30 days for data rights requests
Platform: 97bet.im — serving registered players across Pakistan including Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, and Multan.
97bet is committed to resolving all data protection concerns fairly and promptly. If you remain dissatisfied following our response to your complaint, you may seek further recourse through applicable regulatory channels in your jurisdiction.
Now that you understand how 97bet protects your privacy, explore Pakistan's most trusted betting platform — cricket wagering, live casino, slots, and bingo, all in PKR. Players must be 21 years or older.